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The Bureau Declassifies Its Secrets
March 12, 2011
The Bureau is extremely honored to be included in the Rockport book, 100 Habits of Successful Freelance Designers: Insider Secrets for Working Smart & Staying Creative, which is written by the talented Steve Gordon Jr.
What we loved about this book was not only did it have some great eye candy from some of today’s most talented designers, but also it offers a lot of great insider content on their working habits and process. This books offers a great deal of value, more so than your typical design coffee table book.
Here is the official product description taken from Amazon:
Good habits are found in every part of the design process, from promoting yourself well in order to land the client, to working with that client, to achieving the desired results on press. 100 Habits of Successful Freelance Designers reveals solutions from a wide range of freelance designers whose years of experience have helped them find not only the most creative solutions for their clients’ design needs, but also the most successful solutions. This book also focuses on the daily habits that inspire these designers to stay creative and business strategies to be successful when working on your own.
Here is a small sample from one of Bureau’s responses:
“I love working with smaller clients because many are aware that design is all about getting the message out and they realize that smaller budgets often require more creative solutions. However, a client may try to art direct or run the creative aspect of a project because they worry that the designer doesn’t have a personal stake in the project and therefore won’t arrive at the best design solution. This is especially true for clients on limited budgets who may be scared of the investment they are making.
Having an open discussion with your client about the limitations of a smaller budget is a good way to start the creative process. Show the client that you are passionate about his project. Do independent research and always give sound reasons for the creative decisions you make. If you not only show that you are passionate about the project, but bring some serious creative thinking to the table, it can often ease a client’s worries, making them more receptive to your design concepts and less apt to meddle in or control a project.”
If you would like to read more of the Bureau’s candid responses as well as all the great insights from the other contributors, you can order the book from Amazon.
